Psychology of Influence - Give Them Meaning They Have Never Had, with Ke...

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Changing People - Changing Their Behavior with Kevin Hogan

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Covert Hypnosis - Why I Invented and Developed the Art

Covert Hypnosis had it's origin in my teaching at the St. Thomas Management Center as well as the Minnesota Institute of Hypnosis in Hypnotherapy back in the late 1990's.

At the time there was no one training skills that would be useful in communication that involved behavioral genetics, covert conditioning, subliminal technology using social psychology and neuropsychology as a foundation for this field.

NLP and hypnosis were essentially closed fields that were tangential but didn't really overlap with Covert Hypnosis.

Traditional Hypnosis could be isolated to the four basic categories.

1) Stage Hypnosis relies on role playing behavior.
2) Ericksonian Hypnosis revolves around the potent use of story (also significant in Covert Hypnosis).
3) Hypnotherapy which draws from an evolved psychoanaltyic approach. and finally
4) Direct Suggestion Hypnosis.

Erickson's work had taken some strange turns into "hypnotic language" which certainly has a place in subtle influence but the effectiveness of Ericksonian Hypnosis was far more about story and strategic listening than "language patterns."

NLP expanded for awhile in the late 80's and early 90's at which time the field essentially closed. No real research of substance was done to improve the technology thus rendering it less valuable as time went on. Nevertheless there were many useful behavioral change devices that come from NLP.

What was missing was a scientifically derived set of influence factors that could be taught and learned. Many of these factors would involve art. All would involve science. What worked would be kept. What didn't would be given up.

As time went on I continued to grow the study of Covert Hypnosis but many others took the rather captivating term and imagined that it would be a neat way of describing hypnotic language patterns and similar influence approaches that generally were not tested, proven or shown to be effective.

Covert Hypnosis originally struck me as combining behavioral genetics with subliminal technology which was just coming into it's own in the late 90's and psychological principles both social and individual which included a dash of the hypnotic but not as most think.

Really what drives Covert Hypnosis is the discovery and then application of influential factors from the environment, the context, from the individuals own expectations, and dealing with resistance and reactance.

Since then it has been studied at University under titles like "Covert Persuasion" yet another term I coined in the early 2000's and then wrote the first book and did the first research for.

That is a story for another day.

Covert Hypnosis is best noted as subtle but overarching influence. It is more science than art but there is art in effective application of often very large but unseen factors.

Kevin Hogan

Inoculation and The Power of Covert Influence

Inoculation is a potent tool of covert influence.

People are given a "dose" in the form of a message that causes a mildly painful reaction.

When the larger message with much greater potential pain is delivered later the resistant response to the later message is dramatically reduced.

You can observe this phenomena in your world where leaders think, plan and do the unthinkable. Had they attempted to release the virus pre-inoculation they would have caused revolt. Instead the masses are made immune to the virus which comes in many smaller doses and then changes over a period of a few years. Each subsequent change garners less resistance.

Historically this method has an almost perfect track record when played out at nation levels. You can utilize the same tool for good for others while leaders mess up the rest of the world around you...

The inoculation of/to those individual observable events unfortunately makes the whole much, much more menacing than the parts....and the parts are pretty distressing...doesn't bode well for the near future... this is one time i wish my vision was so blisteringly wrong and that living in ignorant bliss would be possible...but...

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Inoculation - A potent tool of Covert Hypnosis

Inoculation is a potent tool of covert influence.

People are given a "dose" in the form of a message that causes a mildly painful reaction.

When the larger message with much greater potential pain is delivered later the resistant response to the later message is dramatically reduced.

You can observe this phenomena in your world where leaders think, plan and do the unthinkable. Had they attempted to release the virus pre-inoculation they would have caused revolt.

Instead the masses are made immune to the virus which comes in many smaller doses and then changes over a period of a few years. Each subsequent change garners less resistance.

Historically this method has an almost perfect track record when played out at nation levels.

You can utilize the same tool for good for others while leaders mess up the rest of the world around you...

Follow @kevinhogan

What color should my website be?

"What color should my website be?"

If your customers compete against each other to get or use your product/service it should have more red.

If your customer/client feels themselves competing or negotiating with you on price you should have a blue background.

Red is a trigger for aggression/arousal.

Blue triggers calm.

Your job as a "marketer" is to think about what your client/customer is thinking/feeling when they ARRIVE at your page and if that is the state you desire them to be in. Notice that Facebook uses a blue background. "Come all day, stay, do nothing, don't worry, be happy, the universe will take care of everything." (See how that works?)

Persuasive Questions

Persuasive Questions

by Kevin Hogan

One of the most effective tools in Covert Hypnosis is the use of questions.

Of the questions people can ask, there are more than two dozen types or classifications. The first I want to share with you are "Focused Questions."

Use a focused question to change what the other person considers. 

Focused questions are quite useful and must be asked very deliberately and carefully of others with as much forethought as possible.  When you ask this type of question of someone else, you must have a clear idea of the thought-direction you want to take the other person and then once that experience is fresh in their mind, you must know what you will ask next.

A good, sharp, focused question will set the other person’s thoughts in a particular direction.  Then, you can choose another question type from the ‘Chart of 26’ and really begin to persuade under pressure.

The following are examples of focused questions:

“How would things have been different if you never would have met (person A)?”

“What is good about the way things have turned out?”

“How did your parents prepare you for situations like this?”

“Who would be the best person to help you in this situation?”

“What would be the outcome if you believed “x” instead?”

“What would be different if X were not true?”

“How do you know, with total certainty, that you are right?”

“Could there be another right answer here?”

“If there were another solution here, what could it be?”

 Getting people to focus on answers bypasses conflict of all kinds. One of my favorite questions...without question!

Covert Persuasion

The Subliminal Factor: Causing Successful Subliminal Persuasion

(Part One)
Kevin Hogan

I’ve found 13 factors in creating effective subliminal messages. There are probably more.
In this series of blog posts, I want to show you a number of these factors and discover how you can use them at the office, the club, the bar and with almost anyone you choose.

Part of my mission on this orb has been about giving my friends the edge in life. The edge over the competition, against the scamsters, the edge on achievement of goals and desires.

All subliminal influence that IS effective…is because the triggers are hardwired like telephone lines your brain.

For example:

People buy the “Instant__________” because they are greedier than they are smart.

• Instant Billionaire
• Instant Influence
• Instant Weight Loss
• Instant Fame
• Instant Pick a Desire

And, there is a *lot* of money to be made in the “quick buck business.”
I can confirm to you that I was asked to co-venture a promotion where you would spend $10,000 (I would get paid 1/2) and the claim was that you would be able to simply “imagine” and “think” about something and it would manifest. No kidding. And in fact, I am regularly asked to put someone’s junk in Coffee for you to look at….and try to kindly refuse. Let someone else do it. I’m having Coffee with you.

Now, if I tell you that something which is claimed to be spectacular… is true…, there is a reason to consider the proposition (which is why I was chosen to be a vehicle of the message to you). You’ve trusted me for 5 or 6 years or however long you’ve been with me on Monday morning. And you know that if it’s in Coffee, it’s worth considering. You’ve been “primed” to know that what we talk about is worthy, trustable and typically falls in the realm of usefulness, value and fun.

So, many would consider that $10,000 is worth exchanging for Kevin Hogan telling them that they would get something for nothing, virtually instantly, like unexpected piles of money in the mailbox. (And I am not kidding, that is precisely what this “opportunity” that I let you miss was about.)

How and why was this amazing program going to work?

• Because you imagine it.
• Because it’s the nature of the universe.
• Because it’s understanding the nature of the universe and utilizing that.
• Because you did affirmations for it.

And that is total garbage and though I rarely name names, don’t ever fall for it.

Let me ask you this. Do YOU have a greedy side?

How about the people you live with?

Your customers?

What do YOU think and then tomorrow we’ll look at the research…

Covert Hypnosis and Resistance

When Resistance is Likely, Distraction Triggers a Receptive Mind

One of my favorite Techniques

Festinger and Maccoby conducted an experiment in which they attempted to prevent members of their audience from inventing arguments to refute messages being presented to them. (AKA resistance in hypnosis.)

This was accomplished by simply distracting the audience somewhat while the communication was being presented. Two groups of students were required to listen to a tape about the evils of college fraternities. The argument was powerful and was obviously not going to be well received by the audiences.

During the presentation to one of the groups, the audience was also distracted by a highly entertaining silent film. (That group is engaged in TWO tasks simultaneously.) The other group was not disturbed by a film. They simply listened to the tape.

What were the results of the experiment? The students who were distracted by watching the film underwent substantially more opinion change against fraternities than did the students who were not distracted.

The distracted mind is easier to manipulate and create change in than the undistracted mind.

Resistance is inherent.

Expect it.

Anticipate it.

Erickson said there was no such thing as resistance. Erickson was wrong. We now know that there is resistance. There is resistance AND there is reactance.

There is resistance in the mind of every human being to that which the individual does not believe to be true. There is resistance in the mind of each person to that which creates fear within the individual.

If any ego state is not in alignment with what messages are being shared between two people, resistance will be experienced. Be aware of this now. The resistant person more often than not needs to experience pictures he creates in his mind, not pictures created by you. (See: The Hypnotherapy Handbook, Hogan)

Your task is simply to direct people to the right pictures!

Covert Hypnosis Tricks

Subtle Influence Tricks offer you a proven way to make difficult things easy. This is true whether these "things" are influencing your Self or someone else.

Here's an example or two of tricking the brain.

Common problem:

Someone has been trying to lose weight forever. All you need to be healthy is to lose about 30 pounds. You count calories....but you always seems to go over your set amount for the day. You usually does well in restraining your Self during the day but then at night you decide to reward your Self with a large amount of junk food.

Sound right?

OK

2/3 of American adults today are overweight. How did this happen? Were Americans born without a self-control gene?

Besides having easier access to fatty, fast, processed foods, what else makes this country grossly less healthy than the rest of the world?

When people feel they have made progress towards a goal, it's like a switch turns off pursuit of that goal. When people eat smaller portions of foods throughout the day, they feel they have made progress towards their goal, their self control switch turns OFF and they allow indulgence.

People have a tendency to choose smaller rewards immediately, instead of choosing a larger reward for later.

In this case, one prefers to indulge now isntead of feeling good about theirselves later. To get to a point where you can resist immediate small...fleeting rewards to obtain a later larger reward...takes mental discipline.

Here's the first Covert Hypnosis TRICK.

1) Get rid of the junk food. Mere exposure to the problematic foods increases cravings for the food. If you must keep some problematic foods around, hide them. (really) Keep them on a different floor of the house. (really) When one experiences a craving, you are far more likely to get up from their current task and consume the food if it is closer in proximity to them.

Getting rid of the temptation is the first trick.

Here's the second Covert Hypnosis trick.

The average person fills up their gas tanks about twice per week. If no other junk food is kept in the house this is the perfect opportunity for a reward. 2 times per week you are given the opportunity to indulge by running into the gas station mart and grabbing a -small- treat. Without the constant impulse of going for the junk in the house, who knows, maybe you'll forget to indulge all together and opt for that bowl of fruit at home instead.

Here's the third Covert Hypnosis trick.

Eat alone, TV off. New studies have shown people eat over 200 calories more in front of the tv or with people. And they don't realize it.

Humans (and particularly American humans) grossly underestimate the amount of calories they consume. When people savor their food and eat slower, they will feel fuller before consuming our full meals. The brain doesn't register being full for about 20 minutes after you start eating, so people think (fallaciously) that they need to keep eating because they don't feel full quite yet.

Here's the best Covert Hypnosis Trick: Eat off of the smallest dishes you have. You'll eat more and feel fuller if it APPEARS you have a big portion.

Remember Covert Hypnosis is bypassing the Critical Factor of the brain without resistance. This is the best kind of trick...when the brain is absolutely convinced one thing is happening when in fact, something else is happening.

Ah, and here is a bonus trick:

Eat, then shop. Much more is purchased when you go shopping hungry. Even if you aren't going to the grocery store, your hunger will take priority over fulfilling other needs, so you'll hurry, probably purchasing more than you intended in the first place.

Feeling those hunger pains? Don't be tricked, you may not actually be hungry.

We do not necessarily experience hunger pains because we need noursihment. We experience hunger pains becauase we train our bodies when to expect food, especially if we have a routine day. Remember Pavlov and his dog, classical conditioning? A way to combat this? Switch it up. Eating our larger meals at different times of the day can keep our bodies on their toes. Little snacks don't hurt either, constantly stimulating the digestive system throughout the day with SMALL snacks keeps up our metabolism-wait too long between meals and our metabolism halts.

Know what you want in life and THINK ABOUT IT OFTEN: the less people think about their future selves, the more people will be willing to indulge. If you don't have plans for the future, maybe it's time to start.

Those that are conscientious about their future health and wellbeing-because it is vital to reach their goals-are more likely to put off immediate indulgence because they see it as vital to their future selves to deny that Reeses or Tirimasu. Even just thinking about how you want to look and feel about yourself in a few years before ordering that triple chocolate cake can give you sufficient motivation to say, 'no thank you'.

The new book found here is blisteringly cool...take a peek.

And for those of you wanting to learn Covert Hypnosis Tricks for other purposes than looking more attractive to others, think about each trick and match it to your specific scenario. Block out the trick. They are simple but it takes a little practice to get the concept of APPLICATION shifting.

Covert Hypnosis and What Influences

Covert Hypnosis and What Influences

Nice guys finish last...unless they have a porsche?

Peacocks with the largest and most elaborate plumage will win the right to mate with a female...then says 'see ya' and leaves the female to parent his offspring. Peacocks are notorious for their wasteful displays that serve no other function but to spread their seed to as many peahens as possible, along with their low parental investment. They would have been the perfect companions for Ghenghis Khan. It is thought that 1/6 of all people are his descendants. Kudos

Analogously, it has been a common belief for years that men with flashy cars attract women.

But is this really true?

A new study conducted by Jill Sundie and colleagues published in the Journal of Personality and Social Psychology confirms this phenomenon with a resounding "YES".

Spending money on extra expensive goods is called conspicuous consumption. Usually these take form in sports cars, designer clothing and shoes, among other things that scream bling.

Men that are conspicuous spenders (think Porsche) that readily display their wealth tend to

-look for short term sexual relationships or one night stands
-attract far more females than more frugal men (think Toyota Corolla or Honda Civic)
-spend lots of money in hopes of romantic flings

However, females CAN and DO see through wasteful spending and showy displays.

Females will only prefer the conspicuous spenders if the female is also looking for short term relationships. Excessive spending signals to females that the males are looking for fun, and would probably be more interesting on a date.

Excessive spending DID NOT give men an advantage if they were looking for a long term mate:

Guys...if you are interested in a long term relationship but like to show off your wealth...your message is probably being lost in translation.

Women are more likely to go for the frugal spender if they are looking for something more long term. Flashy cars and expensive clothes won't get men anywhere if females are looking for someone who is loyal, can invest in a family, and would be a good father to their offspring. Marriage material.

Females can be conspicuous spenders too...but it's not because they are intending to attract a mate. Ask any woman...men just aren't on the top of their priority list. Sorry guys.

Covert Hypnosis for the Self?

Can You Use Covert Hypnosis to Imagine Your Way to Success?

This is not about sitting back and waiting for the universe to deliver success while you daydream or "imagine" it.

But new research does suggest that both mental imaging and daydreaming can be a factor in future performance.

That we can in fact "dress rehearse" for success in our mind..

and daydream our way to solutions...

Here is the latest.

Association for Psychological Science (2011, June 24). Imagination can influence perception.

"Imagining something with our mind's eye is a task we engage in frequently...But how can we tell whether our own mental images are accurate or vivid when we have no direct comparison? "

...How can you TRUST them to guide you, to serve you?

.. the article above refers to a study done by Joel Pearson of the University of New South Wales, Rosanne Rademaker of Maastricht University, and Frank Tong of Vanderbilt University, who wanted to test how accurate our knowledge is of our own imagery performance.

Here's the question: If you "imagine" yourself completing a task successfully, how helpful will this be?


They believe that the results of their test show that..."our evaluations of mental imagery bear a direct relationship to our performance on perceptual and cognitive tasks in the real world".

We can see how things might have been.

We can see how they might be.

Being able to imagine objects and scenarios is "one of the fundamental abilities that allows us to successfully think about and plan future events," says Pearson.

So as PART of your preparation for your next speaking gig
you might want to ponder running through a successful dress rehearsal in your mind, with as much vivid detail as possible.

In addition, research shows that while we are "daydreaming", we are problem solving for the future.

University of British Columbia (2009, May 12). Brain's Problem-solving Function At Work When We Daydream.

A new University of British Columbia study finds that our brains are much more active when we daydream than previously
thought.
"
Mind wandering is typically associated with negative things like laziness or inattentiveness," says lead author, Prof. Kalina Christoff, UBC Dept. of Psychology. "But this study shows our brains are very active when we daydream – much more active than when we focus on routine tasks."

The study further points out throught the use of fMRI scanners, that our brains "executive network" – associated with high-level, complex problem-solving becomes activated when we daydream.

"The quantity and quality of brain activity suggests that people struggling to solve complicated problems might be better off switching to a simpler task and letting their mind wander".

Have you ever taken a nap when your mind was just overloaded with data and then woken up with a clear head about what needed to be done?

Cognitive Overload is a common tool of skilled hypnotherapists. It isn't always effective but there are times when obviously...it is.

Daydreaming is essentially the same thing...switching to a rote task(mowing the lawn) while the brain is still working but you are not aware that you are still in "high gear"...but your brain is.

And when you get to your computer again, the solutions are there.

Learning influence is one of the most valuable things you can do to understand yourself, subtly influence others and get pretty much everything you want in life.

Covert Hypnosis and Control

The Have’s and The Have Not’s…Have or have not got Control

“Money doesn’t bring you happiness.”
“People care too much about money.”
“Money isn’t important.”
“I don’t need things.”
“I don’t like being around all those control freaks.”
“All I need to be happy is…”

When you are persuading, you pace the client’s actions and beliefs, but, also realize that he is only human and therefore programmed like most other humans. Your customer will often state something that he really doesn’t believe, because, he wishes that what he was saying was true.

Rationalization is psychologically required in humans. People must create an internal resonance between their behaviors and their beliefs.

The person who just went bankrupt, must say, “money isn’t everything.”

What are the facts about control, having, and happiness?

How do these biological truths relate to your influencing others or selling your products and services?

KEY. Control: The more you perceive you have, the healthier you are likely to be. Control is what keeps you focused and aware. People who experience a great deal of control in their lives tend to be healthier. When people feel in control or they feel your product or service will put them in control they are likely to buy from you… now.

If your customer is to succeed in life and move up the ladder of success and survival, he needs problems, the ability to solve them and the victories that come from defeating his problems. Control is analogous to personal power. Personal power is the ability to take action and achieve. The ability to meet life’s challenges head on and win is not only useful in raising self esteem and self efficacy but also the general health of your client!

If your product or service will give your customer more control in his life and she realizes it, then she will buy your product. PERIOD. Without control people become hopeless. When people become hopeless you are once again able to help your customer. If your product or service can generate hope, you give new life to your customer…literally. If your customer sincerely believes that your product or service can help him, then you can literally help him change his life.

KEY. People need a significant amount of control to experience happiness. If you can paint a clear picture of how you can help the other person regain control in some area of his life or business, he will be your customer forever.

Covert Hypnosis on Choice

Covert Hypnosis on Offering Choices...

There is nothing logical or rational about the way people buy or make their decision to say yes to you.

Logic would tell you that people want the best product. They don't. Logic would tell you that people want the most choices possible and that they make decisions logically...Nothing could be further from the truth.

Do people really always want to experience free choice?

Even more interesting is research released from Stanford. Researchers went to a grocery store and set up tasting booths in the store. On one table they had 24 jams that the people could taste. On another there were six different kinds of jams. As you would expect, 60% of all people who stopped at the table with 24 jams tasted a jam.

Only 40% of those stopping at the table with six jams tasted there.
What's shocking? Listen carefully: 30% of all people who stopped at the table with SIX jams purchased one of the jams. Only 3% of people who stopped at the table with 24 jams purchased any of them! The ramifications are enormous...

The larger number of options (in jam, religion, spousal choices, jobs) creates what we call cognitive dissonance.

Cognitive dissonance is what happens when you hold two or more beliefs or ideas and don't know which to choose. It makes us feel overwhelmed. People like to have choices...it gives them freedom.

If you give people too many choices they will simply freeze and do nothing.

Covert Hypnosis: The Drivers

Understanding Covert Hypnosis is understanding the drivers of human behavior.

Example:

You may have less money to spend this year than last.


This makes you even more curious about what drives you to make the decisions you do....why are you spending those precious dollars the way you are?

You, like everyone else, are really 2 people, operating from both your conscious mind and your unconscious mind.

Your old car needed to be replaced. You were thinking of getting a hybrid. But you bought a red sportscar.

You went out to eat with friends and were going to just get a salad. But the smell of the steak on the grill was SO good....

According to Sad Gaad , University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, at the John Molson Scool of Business at Concordia College, there are several drivers for what we buy and his thesis is that they are based on evolution.


1. He thinks we buy that steak for dinner because our ancestors ate cooked meats and that's how they survived. Our logical, conscious mind may say, "A salad would be good for me", but our unconscious mind is saying that we didn't survive for all this time without red meat and plenty of it!


2.Because of the primal need to reproduce, that hybrid car is just not cutting it. Men go for flashy sports cars because they believe they will impress women. Saad says his research shows that simply driving an expensive sports car boosts a mans testosterone.

3. Saad also thinks that men are the overwhelming users of pornography and that this is both evolutionary and of significance to marketers. However, with increasing inroads make by the Internet, soft porn, and using differing definitions of "pornography" ...one might see that gender gap begin to close.

[Gender Differences in Pornography Consumption Among Young Heterosexual Danish Adults
Published online 13 October 2006 Springer Science+Business Media Inc. 2006]


4. Love for our kin evidenced by gift giving. Gift giving is a consumer trend that is not likely to slow....economic downturn or not. Saad states that 10% of what we spend is on gifts for our "kin". It's probably more than that if we expand our definition of "kin" to what Oprah Winfrey called family in this months "O" Magazine...that circle of love where you are accepted for who you are....and she included her pets...

Pets?

Last year, Americans spent more than 48 billion on their pets (In 2010 $48.35 billion was spent on our pets in the U. S. www.americanpetproducts.org/press_industrytrends.asp).

That's actually more than the average American family spent on technology last year.(May 24, 2011...Home of the San Francisco Chronicle...The average American household spent $1,179 on consumer electronics last year...).

And its not a big secret why we give gifts to those we care about or to those we want to influence...from time immemorial, it has made us feel good to do so!

Pondering these drivers might make you a better salesperson, marketer, or small businessperson. One of the members of my Inner Circle said that when she realized that buyers bought Workers Compensation Insurance not just as a commodity but to protect the people they worked with every day, their WORK FAMILY, it changed her whole approach to sales and she was much more effective.

There are actually more drivers in your unconscious mind. If you would like to learn about all of them and how to make them work for you go to

Covert Hypnosis Reframing

A Core Skill in Covert Hypnosis is Framing and Reframing.

Today we look at Reframing.

Reframing: What it really means to reframe...and do it well.


Test Yourself

I want you to participate in a Reframing Game that comes from
Kahneman & Tversky (1984)... Simply read this scenario and write down
the answers before going through the evaluation.

Imagine that we are preparing for the outbreak of a dangerous
disease, which is expected to kill 600 people. Two alternative
programs to combat the disease have been proposed. Assume that the
scientific estimates of the consequences of the programs are as
follows:

If Program A is adopted, 200 people will be saved.

If Program B is adopted, there is a 1/3 probability that all 600
people will be saved and a 2/3 probability that no people will be
saved.


What do you advise? Program A or Program B? Once you record your
answer, read on.

There are two other options now.

If Program C is adopted, 400 people will die.

If Program D is adopted, there is a 1/3 probability that nobody will
die and a 2/3 probability that all 600 people will die.

Write down your choice of program C or D then read on...


Kahneman and Tverskey found that 72% of their subjects chose the
"sure thing" program A over the "risky gamble," Program B. However
they obtained almost the OPPOSITE results when the question was
framed the opposite way. 78% of the same people (doctors) then chose
option D which is identical to option B. (C is identical to A)

In other words if someone chose A they logically must also choose C.
If someone chose B they logically must also choose D because they are
the same exact responses. However, the framing or perspective that is
given seems to shift people's thinking significantly.

Covert Hypnosis Key : Reframe with this in mind - The majority of
people will do far more to avoid losing something they already have
than they will to get something they don't have.

KEY: Fear of loss is a much greater motivator to most than the
possibility of gain.

Need more evidence? (Say "yes", as that is the logical response!) More
Covert Hypnosis tomorrow!

Hypnosis Can Extend Life (part 1)

Patients with Hodgkin's disease or non-Hodgkin's lymphoma live longer if they receive relaxation and hypnotherapy treatment along with standard chemotherapy. Similar approaches has resulted in mixed results for other cancers.
Leslie Walker of Hull University studied 63 patients with newly diagnosed cancers, all of whom were receiving chemotherapy and standard anti-nausea drugs. The patients were split into three groups. One group was given relaxation tapes, another received the tapes plus hypnotherapy to reinforce their effect. The third received neither.
Walker followed up the patients 13 years after diagnosis. "We found that the patients who had received relaxation or relaxation and hypnotherapy lived significantly longer," he says.
New lease of life
On average, patients in the relaxation and hypnotherapy group lived an average of 10.7 years after diagnosis, patients who used only the tapes lived 8.7 years and patients with neither lived 7.8 years.
But Walker stresses that the patients differed in age and the stage of disease when treatment started. So although the differences are significant, translating hypnotherapy plus relaxation into three extra years of life is not possible, he says.
How the relaxation and hypnotherapy may increase survival is not clear. Other studies of cancer patients have found that similar treatments can boost levels of killer T cells. But researchers have not been able to link this rise with increased survival.
"Chemotherapy and radiotherapy tend to suppress immune system functioning, so small interventions may help patients be more resistant to these effects," Walker says.
COVERT HYPNOSIS: An Operators Manual for Influential Unconscious Communication in Selling, Business, Relationships and Hypnosis by: Kevin Hogan
Covert Hypnosis is the utilization of techniques and strategies to change the perception and behavior of others in a completely unconscious way. The optimal applications for covert hypnosis are in the fields of selling, advertising, marketing, relationships and of course, therapy.

"I got chills up my spine as I started flipping through your new book. I'm afraid I'm either going to have buy all rights to this thing from you and take it off the market, or buy all copies to keep you from selling it. This material is the most powerful stuff I've EVER seen for selling, persuading, and motivating--- without anyone but you knowing it. Truly amazing. You've hit another one out of the park and over the stands." -- Joe Vitale, author of the best-selling series of "Hypnotic Writing" ebooks, including the new "Hypnotic Writing Swipe File" www.mrfire.com

This 100,000 word manual includes truly up to the minute scientific breakthroughs in the area of unconscious influence. For the simplicity of the reader the book is written with examples pertaining to either therapy or selling situations but of course the approaches discussed herein would apply equally as well to pastoring, teaching, training, and other relationship and group situations.
You will learn:

• Covert techniques for sports performance.
• Over 150 specific non-verbal communication techniques.
• How to stand and sit with people so they like you and believe your message.
• Strategies for pre-hypnotic therapy.
• How genes influence people’s decisions and how to know in advance what they are.
• The basic thinking process of covert conditioning.
• The 253 words that change people’s minds verbally and in print.
• How to use 20 of the most powerful hypnotic language patterns ever spoken.
• Discover the core 16 desires of every person you meet.
• Find out the 11 new metaprograms that no one has previously discovered.
• Over 800 questions that help you direct the thinking of others.
• The truth about distraction and confusion.
• How suggestion can change visual recall.
• Two complete models for presenting material to others in a persuasive manner!
• How to make minor alterations in your physical appearance to influence others.
• How to tell a story so that the story delivers the message you want send!

I’ve shared this material with companies that have paid me $5,000 per day. I’ve shared this information with the government of Poland to help construct strategies to fight the spread of HIV/AIDS. I’ve never put most of this information in print before. Now, instead of paying $5,000 per day to have me teach this to you, you receive it in this dense manual for less than $100. A lifetime accumulation of research and practice are now available for your success building and relationship enhancement!
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Priming: Explosive Secret of Persuasion Revealed

adapted from The Science of Influence c. 2003 by Kevin Hogan

Been curious about the Science of Influence Home Study Program? Check this out!!

Do these four "thought exercises" with friends, groups (best!) or on your own.

Record your answers, then read on to discover how this information will forever change the way you do...everything in life, particularly, influencing others!

(a) Read this scenario:

John is intelligent, industrious, impulsive, critical, stubborn, and jealous.

Mark is jealous, stubborn, critical, impulsive, industrious, and intelligent.

Quickly, which person do you think you would like more, John or Mark?

(Write down your answer now, before reading on.)

You have a lot of company if you said John. Most people do, and the reason is simple. Although the same traits were used to describe John and Mark, the principle of primacy primes the mind to filter everything else you learn about someone through the first characteristic, that of being intelligent in John's case and jealous in Mark's case As each characteristic is mentioned in order, it becomes less and less important.

(b) Guess-timate the total of each of these multiplication problems. Show the first equation to one person and the second equation to another. Each person gets only five seconds each.

a) 8x7x6x5x4x3x2x1 = ?

b) 1x2x3x4x5x6x7x8= ?

Write down your answers now.

The average guess for problem A is 2250. For B? 512.

The correct answer is 40,320!

Why the big difference in guessing and the huge distance in both cases from the right answer? People group the first few numbers together in each set and then guessed based upon this information.

(c) How are you perceived?

Group one (or person one if you are doing this with only two friends) is shown these words and asked to remember them.

"adventurous", "self assured", independent" and "persistent"

Group two is shown this set of words and asked to remember them.

"careless", "conceited", "solitary" and "stubborn"

Now, each has 15 seconds to describe and evaluate the following person: Donald is a parachutist.

The descriptions given by the individuals or groups will be heavily slanted toward the words they had to remember....Group A typically finds Donald careless and a daredevil. Group B typically finds Donald a free spirit.

KEY: Whether you realize it or not, everything you watch, listen to, read, and think about influences the NEXT thing you consider.

(d) Say the following word five times then continue reading.

"Blood, blood, blood, blood, blood."

What color does a traffic light have to be to proceed?

Did you say red?

Go back and look at the question. Interesting eh?

These four scenarios all take advantage of our brain's programming for primacy. We tend to lose the ability to consider much information after the first important piece and in fact, we tend to filter or disregard information that doens't match our current information, whether or not the new information is valuable.

KEY: There is an enormous amount of research, old and new, that confirms that what happens "first" in some experience, event or situation is that which alters our perceptions of all others. There is also an equally large amount of research that shows that what happens "last" in some experience, event or situation is extremely important in our perceptions and beliefs.

Are the two in contradiction? No. The brain tends to remember that which happens first and last in sequences, events and life in general. The balance between the two (primacy and receny) is very interesting. One experiment shows that when two speakers are giving speeches one right after the other with no break, the first speaker tends to be received better and appreciated more. However, when speakers (say candidates for office) can choose between speaking this WEEK at a meeting or before a group or NEXT WEEK, they must choose the later event as people will forget what happened last week and the freshness of this week's speaker and her message will be ultimately weighed in a much better light. When considering "going first" or "last" the key determining factor for "positioning" is the elapsed time between the events. The shorter the elapsed time, the better it is to go first. The longer the elapsed time, the better it is to go last.

Let me ask you a few questions, may I?

What was the first school you attended?
What was the second?

Who was the first person you kissed?
Who was the second?

What was the first apartment you rented?
What was the second?

What was the first car you actually owned?
What was the second?

What was your first job?
What was your second?

OK, I think you get the idea!

So, we know we have a hard time remembering things in the middle! We are good at beginnings and endings. How do we use this enlightening information?!

Priming people to accept a message is all about starting out with a great impression, something big, a promise, a big smile, something that "sets the stage" for everything that can happen later. Remember, that what happens first, will be REMEMBERED and will serve as a filter for everything that comes after. To successfully do this, you can get the Science of Influence Home Study program that will show you hundreds of secret and powerful tactics and persuasion strategies for half price this week!