Saturday, December 24, 2005

Attraction Principle in Covert Hypnosis


By Kevin Hogan

I introduced The Attraction Principle to...the world in 2002.

How would you like to draw almost anything into your life that you want? What would happen if you actually could make yourself a magnet to people, money, and everything that is good!??!?!

The Attraction Principle is a pattern I developed that seems like a metaphysical concept, when in reality it is a principle grounded in science. The Attraction Principle helps you use Covert Hypnosis to direct your client's thinking so they have the tools necessary to reach almost all of their goals.

You See That Which You Already Have in Your Mind

An illustration will help start us out.

In 2000, I decided to purchase a Honda Accord. Consumer Reports said it was the best car in its class. (Even better than the Camry I once owned.) So, I simply went to the Honda dealership and asked to buy the Honda Accord. I didn't even know what a Honda Accord looked like. I just brought my checkbook and pen. They showed me a bunch of models and ultimately I bought a gold Accord. It rode beautifully on the test drive and I was fine with it. I wrote the check and shortly thereafter I was out the door.

As I was driving over to the office I noticed several things. The first thing I noticed was that there were a LOT of Honda Accords and quite a few that were seemingly as new as mine! Everywhere I looked on the road I saw the Honda logo and most often it was attached to the Accord. I hadn't remembered seeing an Accord in weeks before my 20 minute drive to the office. This day I saw a dozen Honda's en-route. I was really quite surprised at just how many people owned these cars!

(Now that's the self hypnosis version of Covert Hypnosis!)

Of course I ultimately remembered that I used to see Toyotas. I saw Toyotas everywhere for the previous ten years. I saw Avalons and Camrys. Celicas and Corollas. Everywhere. But now of course I owned a Honda and my reticular activating system in my brain was picking up Hondas....everywhere. My brain had a new filter and antenna. It filtered out all the other cars and brought to my attention all of those cars which were like that which I owned and now liked.

That's how the brain works. Women know that when they buy a shirt or a dress they notice that everyone else wears the same thing! Of course no more people own the shirt or the dress today than did a few days earlier but indeed the brain now filters out all of the unimportant stuff and filters in all of that which is "yours" or important to "you." The brain is a remarkable piece of craftsmanship.

The Difference between Success and Failure

Now, what's wonderful is that the Attraction Principle is just like this. Napoleon Hill figured this out 75 years ago...and it wasn't new then. Even in old writings like the Bible there are hints on "that which you think on is yours." People call this manifestation. Of course manifestation is just one of two key parts of the Attraction Principle. The other part is ACTION. Getting clients to take action though is a bit more challenging than simply thinking of attractive things and people they want in their lives!

Some people can get a real clear picture of what they want in their mind and they are presented opportunities everywhere to acquire that thing or state of mind but they don't take action on accomplishing or acquiring the desired object.

The Attraction Principle in Healing

Let me share with you how powerful the Attraction Principle is to me.

When I found out I had Hyperkeratosis/Leukoplakia on my right vocal cord earlier this year, I knew I had a pre-cancerous lesion and that I could be in serious trouble. I knew I had to take as much action as possible to help the Mind/Body link start whatever healing process could possibly take place.

I went to the University of Minnesota medical library and read everything I could about Hyperkeratosis and Leukoplakia. Most of what I read was very ugly. The reality of cancer was fear-provoking, but I knew from my Mind Body research that the more you know about a disease or disorder the better your chance is to recover for it. I finally found the medical book that had the surgical procedure for removing the leukoplakia. I memorized the procedure. I knew that I would have to have general anesthesia, something I did NOT want to experience. I knew they would put a mouth guard on my teeth to protect it from the tube that would get inserted into my throat. I learned how to use the laser that would be used to shave the leukoplakia off my cord and I learned how to take a biopsy...I saw it go under the microscope and I heard the lab people saying, "the cells are fine, no signs of cancer at all."

I did this operation between 20 and 50 times per day in my mind. The one- hour procedure could be done in about 5 minutes in my mind. Sometimes I did the procedure in my mind and I was fearful. Eventually it became boring and more matter of fact to where I seriously determined that I could do it on my self with a local anesthetic!

Four weeks to the day after the diagnosis I went back for a recheck. I still could hardly speak and had no volume. And, on that day, August 7, the doctor said, "It's gone."

Just like I had imaged it hundreds of times. Of course it was gone, I had done the surgery over 500 times in the four weeks.

The Attraction Principle:

Imaging x Action = Result

Now, don't think that every imaging will manifest itself in real life because you think it will. Also, don't believe for a moment that just because I took all the right actions by researching hyperkeratosis and leukoplakia that it means that everyone will get well in similar circumstances. I simply utilized the resources I had at hand and was fortunate enough to have a positive result.

Of course, this can be a chronic condition. Many people have hyperkeratosis, it's removed surgically and it comes back. I know that I also have to take other actions to make sure that doesn't happen!

For the Honda, of course there are lots of other cars out there. I still see Toyotas and other cars but I see a lot more Hondas than other cars because it is important to me.

What you want to do for your clients is determine who and what they want in their life and clearly image that or that person. Do they want a business partner, a boyfriend, girlfriend, spouse, money, travel to an exotic location? Whatever it is, that's the starting point. That’s got to become the clarity and certainty of ownership. Just like the surgery. It has to be obvious and second nature that the result is there.

Next, you must help your client make a mental map of specifically what they will do in order to acquire that result, person, type of person or thing. Everything starts with a thought but without action, the concept of manifestation is simply a leading cause of frustration. Your client must do and be prepared to offer energy and value for that which they want and desire.

What follows is the blueprint for utilizing the Attraction Principle in session. This is not a script as will become obvious. It is a model that you can adapt to every client’s specific needs!

The Attraction Principle Pattern

Prompt 1: “Close your eyes and allow yourself to breathe. Focus on your breath. (Have your client take three deep breaths, in/out and put all of their attention on their breath.)There have been many things and people you have wanted in your own life…for some time…and now…I would like you to focus your attention and intention on just one very specific thing or person or kind of person you want to appear in your life….now…When you have this in mind raise your right finger.

Prompt 2: Now what I want you to do is tell me, in great detail, an experience where you have this person or place in mind.
(They describe this to you.)

Prompt 3: Excellent. Now, I want you to tell me, in great detail, another time (place) where this person/thing is in your life…in the very near future…
(They describe this to you.)

Prompt 4: Excellent. Now, I want you to tell me, in great detail, another time (place) where this person/thing is in your life…in the very near future…
(They describe this to you.)

Prompt 5: Now what I want you to do is tell me all of the specific steps and the sequence of steps it will take fulfill this manifestation into your life.

(They should give you a detailed process. If they don’t prompt with “and after you X, what happens next?” “And then what” THE PROCESS THEY DESCRIBE TO YOU SHOULD BE AN OBVIOUS SEQUENCING THAT ASSURES THEIR DREAM/PERSON/GOAL/RESULT/OUTCOME.

Prompt 6: Excellent. Now, in great detail, describe for me why you must allow this person/thing to come into your life beginning now.
(They describe this to you.)

Prompt 7: Wonderful. Now, bring the picture of this person/place/thing clearly into your mind in such a way that it is very enticing and makes you excited and energized. –pause-
(OR whatever emotions are appropriate to this specific person/place/thing!)
…allow yourself to experience this now and see all of the enjoyment, excitement (again be appropriate to the context of the desire) and happiness this will bring you and tell me when will you begin the process of bringing this into your life?

Prompt 8: Very good. Now, pay attention to your breathing and when I say the number one, you can open your eyes and feel energized ready to bring in to your life all that you richly deserve. 3…2…1…

Use the Attraction Principle Pattern of Covert Hypnosis and experience the Power of the results!


Hill, Napoleon. The Law of Success. Napoleon Hill Foundation. 1990.
Hogan, Kevin. Covert Hypnosis Manual, Network 3000 Publishing. 2001.
Hogan, Kevin. Through the Open Door: Secrets of Self Hypnosis. Pelican Publishing. 2000

Wednesday, December 21, 2005

What is Covert Hypnosis Anyway

What is Covert Hypnosis Anyway?

Part One: What is Hypnosis?

Kevin Hogan

This is the first of three parts. Let's start with talking about what "hypnosis" is, because once that is clearly a person can be hypnotized with their eyes wide open and chatting's easy to understand what covert hyponsis is.

You’re driving your car to the office or work. Somehow you arrive safely even though you are a bit surprised that you don’t remember much of anything that happened from the time you left your driveway to the time you pulled into your parking space. How is that possible?

You got in the car and you drove. You should be able to remember the turns you made, the signs along the way, and the exits you took to get to work, but you don’t. The reason? You were in trance. You may have always wanted to ask a hypnotist if he could make you forget what happened while you were in trance. Now you don’t have to wonder because you do it every day on your own!

There are several kinds of trance (what some people mistakenly call hypnosis). One kind of trance is what we call the dissociated trance. This means you have two very distinct “tracks” going on in your mind at the same time. In the case of driving your car to work and not remembering the commute, you don’t remember it because you were partially dissociated from the driving experience.

The unconscious part of your mind was pretty much driving the car and the conscious part of your mind was “sitting in the passenger seat,” maybe having an imaginary conversation with your boss, your spouse, a customer or your kids. Whatever the conscious part of your mind was doing, it wasn’t driving the car or you would remember the signs, the roads, the commute and the other cars, but you don’t. The reason you don’t remember is because your conscious mind was distracted by thinking about other things it considered more important than driving.

When someone asks you what a hypnotic trance is like you can tell them, “it’s like when you are driving a car and you can’t remember how you got where you were going to.” The unconscious mind drove the car to work and your conscious mind sat in the passenger seat having conversations with others or maybe watching movies of what the day would be like. The conscious mind was in deep thought. The unconscious mind was driving the car. We call this experience “dissociation” or “divided consciousness.” This is a common everyday trance experience that nearly everyone is familiar with. It’s that simple!

What is very interesting is that if someone had pricked you (once) with a pin, or pinched you, while you were driving, you almost certainly wouldn’t have consciously felt a thing! Most people experience these dissociated states of mind each and every day.

What are some other examples of the dissociated trance state?

Have you ever read a book or an article and at some point you realized that you didn’t remember what you had just read and had to go back and read it again...and again? (Your conscious mind was focused on something other than the book and your unconscious mind was trying to read the book!)

Can you recall a time when you were listening to someone talk to you but you were really involved inside with your own thoughts and weren’t able to keep up with the person talking to you? (Your conscious mind was busy at work and your unconscious mind was nodding your head but your attention wasn’t really “all there.”)

Have you ever cut the lawn or made dinner, only to barely remember the experience as you were busy “inside” thinking or talking to yourself? (This is like driving to work and not remembering how you got there. Two very distinct tracks going at the same time and you did a good job at both.)

It is worth noting, by the way, that in some cases the unconscious mind does a good job when the conscious mind is busy doing something else. When does this happen? When the unconscious mind is guiding an activity that is primarily physical in nature or an activity that has been done many times, the conscious mind can attend to other more thoughtful projects on the “inside.” Unfortunately when most people try to do two different “thinking” activities at the same time, the results are usually not as good. It is very difficult to keep track of two conversations at the same time. It’s also difficult to be “inside” talking to yourself while listening to someone talk with you and then attempt to process both sets of communication. In fact, it just doesn’t work.

The Power Trance and Other Everyday Trances

The Everyday Trance of divided consciousness is the ideal trance for managing pain and reducing the effects of symptoms. It’s necessary to experience divided consciousness if you are going to ride a bike and think about other things at the same time. There is another kind of trance that is experienced by many people everyday and it is called the “flow state” of mind or the associated trance. You might also call it the Power Trance because of the amazing things that people can do while in this state of mind.

This kind of trance happens when you are thoroughly engrossed in some activity that you obviously are challenged by or simply love to partake in. You may have found yourself reading a book and being oblivious to the world around you. Maybe you remember a time when you were watching your favorite TV show and found yourself crying because of the reality of the fictional drama. Perhaps you have played a game and lost track of everything outside of the game to the point where the rest of the world just “disappeared.”

During these kind of experiences you become completely wrapped up in whatever you are doing. What’s going on in the outside world just becomes unimportant. You lose track of anything outside of your desired experience. These periods of everyday trance remind us how easy it is to associate to, or step into, a different reality other than our own. Remember this as you read on!

Have you ever played a game or done some activity where everything else around you just seemed to disappear?

An excellent chess player will play an entire game of chess and not think of anything but that game of chess. We call this being associated. The chess player has no other thoughts, no other distractions. The chess player’s mind is only in the chess game.

A great tennis player is completely “in the zone” when playing the game. There are no thoughts of what to make for dinner, the trip home or paying taxes. Her thoughts are completely involved in the game and when the tennis player is really good the thoughts almost seem to disappear and she is simply playing the game as if she is a part of the game.

Two things happen when you are completely in the moment in this kind of everyday trance. The first is that the world dissolves around you and you become part of the experience. You don’t experience the game, you are the game. The other thing that happens is that you are completely focused. You don’t worry about what other people think of you, you don’t think anything that isn’t relevant to your actions, you simply experience the moment as you are.

This “flow state” is the optimal state for peak performance and one we will return to over and over again throughout this book. When you are in flow, everything you experience in flow is like making love. It could go on forever and you would be happy and successful, never wanting to leave.

Your Real Biorhythms

Many years ago the idea of biorhythms became popular. There were supposedly three cycles of time that everyone experienced, beginning at birth. These cycles would give you various high and low points, say emotionally and intellectually every few weeks. Over time it became obvious that these specific biorhythms simply didn’t exist.

However there are biorhythms that do exist. Most women, for example, have a periodic menstrual cycle though it is by no means predictable from month to month. There are also daily rhythms that almost everyone experiences called Ultradian Rhythms. These cycles begin about every 90-120 minutes and they vary from person to person in both when they begin and how long they last. These periods of “spacing out” happen to just about everyone, every day, several times per day. Almost everyone experiences these cycles. Using these cycles can benefit your health, happiness and can completely change your life! The Ultradian Rhythm phenomenon will be discussed in some detail midway through this chapter.

So What is Hypnosis?

Hypnosis comes from the root word “hypnos” which means sleep. Sleep, however, has nothing to do with what hypnosis is. (“Psychology,” by analogy, literally means study of the soul, and of course, psychology is nothing of the kind. Similarly the word “hypnosis” is a misnomer, meaning nothing like what it’s literal origin is!)

Hypnosis is the ability to access specific every day trance states of mind at will, both dissociated (divided) and associated (possible flow state). Hypnosis is also the umbrella field of study of altering states of mind and consciousness to create change in your mind which will ultimately create change in your body and your life. Hypnosis will help you heal, create change and help you pursue your life’s dream. Come join us on the journey to the deepest parts of your mind and change your life forever.

Hypnosis: An Everyday Experience

What is a trance? A trance is a narrowing state of attention. Trance experiences include a simple every day daydream, “spacing out,” being completely “into” an erotic experience, or being worried about something that might happen. In each of these cases, your attention is focused in a specific area and you are not consciously thinking about everything else that is going on around you.

Each and every day you experience many trances. On any given day you may live through trances of frustration, annoyance, depression, anxiety, and a host of other unwanted experiences. All of these trance states can be changed through self hypnosis. Self hypnosis is a process whereby you take control of the trances you experience on an hour by hour, and, day by day basis.

More about hypnosis? No problem:

Have a great day!

Kevin Hogan

Saturday, December 17, 2005

Covert Hypnosis Power

Covert Hypnosis is a phrase I re-coined in 1999 after it had been out of use for over 40 years. In this blog you will get some of the most powerful techniques of covert hypnosis as well as tons of related information about techniques for persuasion, internet marketing, selling, and influence.
Let's start out here....

Kevin Hogan, Psy.D.
copyright Kevin Hogan 1999, 2005

What's your story?

How the Power of Covert Hypnosis Elegantly Persuades

December 1991.

It's a rare moment when I can be glued to the television watching an 80-year-old man talk to a 50-year-old man...I am a stimulus nut. I like to listen to The Beatles while I watch E!'s Brooke Burke tour me through Ibiza... while I am creating the next chapter for my next book. If there are a couple of source books on the coffee table open for documenting my ideas, I have almost enough stimulus to keep me producing 'til 3A.M...

...but on this night some 10 years ago, the channel landed on a television show called, "The Power of Myth with Joseph Campbell, interviewed by Bill Moyers."

"We are drawn to the Hero's Journey," Campbell said. (Readers Digest of Hero's Journey: Someone who could be anyone, goes away, finds enlightenment -- Moses, Jesus, Paul, Buddha--and comes home to save his people.) Campbell pointed out that certain myths are common to every culture and universal in appeal. I learned so much that night.

After studying the Bible and other sacred literature for most of my life, a light went on inside of my head. I finally realized that these stories are common to dozens of cultures around the world. I knew that of course, but what I didn't understand was what that really meant. The stories were written to help create meaning for the lives of the many.

More: Look how successful they have been!!

The insights I gained from Joseph Campbell would change how I perceived individuals and cultures and their beliefs for the remainder of my life. People's personal stories and the stories of those they admired/worshipped became critical to gaining insight into the human mind. This triggered a life long fascination with understanding how these stories are filed in the brain, how you can change impoverished stories and how you can help more people take the Hero's Journey so they can become the hero of their own life.

It seemed to me virtually everyone could participate in their own Hero's Journey.

How? One thing was for sure:
The craving the human brain has for the Journey makes it something that must be driven from an evolutionary standpoint.

Specifically, the desire of curiosity and the drive to learn.

Meaning in life is adaptive from a human survival perspective and I believed that this could create great change for people IF you could get them to believe that they were worthy of great things in their life.

To the point of today though, how can YOU utilize narrative to elegantly covertly create change in the unconscious minds of

The answer is in some respects simple and other respects difficult.

On one level, I have always been amazed that people scoff at scientific research and still believe nonsense that is a total fiction even after given overwhelming evidence to the contrary. (This is the Law of Consistency, as you will read about in my book, The Psychology of Persuasion .)

My personal philosophy is one of personal evolution. Each day learn more, apply more that you learn, and discover the best possible strategies for X that exist with current knowledge.

Most people don't understand and they don't believe statistics when compared with a good story.

I could share irrefutable statistics with a group of cigarette smokers that research proves smoking cigarettes will ultimately kill them and those around them in greater percentage than nonsmokers, BUT when I tell a persuasive story of ONE person living to 100 who smoked cigarettes her entire life, the group is utterly convinced that smoking isn't bad and that the research is "crying wolf."

If you have a scientific mind, this probably makes you grate your teeth. Don't let it. Instead, start telling stories. People want to hear stories. It's how they think and believe. It's what they believe. Statistics are somewhat complicated and take deep thought sometimes.

A brilliantly told story immediately clicks in to the brain and becomes truth.

People don't have good recall of facts but they can at least in part remember a story.

But what kind of stories?

Most people tell stories that are incredibly boring. How do you tell a story that will be persuasive and create change in the minds of others?

People identify with certain stories and how the story teller (the salesman, the speaker, the leader, the manager, the therapist, the teacher) tells them.

If the story teller brags about her greatness, the listeners turn her off. If the story teller shows how her solutions are ingenious, the listeners turn her off.

The first of seven keys to telling a persuasion packed story which you want believed is to be certain that you have identified who you are. What are you going to say that will cause me to want to listen to you in the first place and believe you in the second place? This seems to be an easy first glance, but in reality it isn't easy at all. Everyday people are bombarded with thousands of messages, especially in the form of advertising, all asking for belief and compliance. We believe some and act on some of those we believe.

Getting someone to listen to you is no easy thing. Most people are thinking of their responses, their resistance's, their objections as they listen to you talk. The truly great story eliminates the need to object and resist.

I start almost every presentation or seminar I give with a story.
It usually will be one with humor in it.
Never a joke.
But always humor...lots of it.

I might tell the story about how I did the body language assessment of Bill Clinton and Monica Lewinsky as the body language expert for the New York Post.

In a different setting, I might discuss how Al Gore lost the election by misusing his body language in the third debate with George Bush.

I might tell the story of when I met the Princess.

The stories are memorable and have great humor. I'm not the star. I'm secondary to the event.

There is no arrogance about the story teller, I'm just like my listener and happily surprised to be playing an important role in the scheme of analyzing national events for the media or meeting someone particularly exciting.

Woven into these stories... you learn not only about the national figures but you learn self revelations from myself. I explain that I'm a conservative who actually liked Bill Clinton. You learn all kinds of tidbits about me, most of which are non-threatening, but enough to stimulate some emotions about what I'm communicating about.

In all of my opening stories at a seminar you learn in a very covert fashion that your story teller (trainer/speaker/seminar is feeling excited about being on television or radio (just like you would be), has a great deal of expertise based on the story itself, is not arrogant or pompous (huge turn off for listeners), is funny (massive laughter experienced in audience), seeks no harm and only good for everyone involved while having a playful demeanor that is fun.

This all comes through in the telling of the first story with several very short "asides." Just how to do that and helping you discover the other six keys of persuading with narrative will be dealt with more in future E-zine's.

For now, realize that a well told story is powerful in change potential.

A poorly told story is guaranteed to lose clients, lose sales and cost you enormously. Watch the stories that inspire and excite you. Look at the communications you receive that cause you to take action. Discover what changes you and then you will begin to have a hint at what might change others as well.

That reminds me of a story.

January 1999

Morning in Las Vegas. I was at the Venetian. About 11AM I go downstairs to the casino to play some Pai Gow Poker. I sit down at 3rd base and look up to see two stunning women standing around the chair at first base of my table. Both were wearing form fitting white t-shirts and white pants. (Not that I noticed.)

I looked at my cards and my first hands were likely to be losers. I placed them and happened to look back up over toward first base. Now sitting at first base between the Girls of Playboy was the man who played "Mini Me" in Austin Powers. He was wearing a brown smoking jacket and I remember how odd looking it was to see someone especially Mini Me in a smoking jacket in a casino... Then I smiled and realized that I was no one to question Mini Me's taste in clothing. The two Girls of Playboy massaged his back while the dealer scooped up my green chip.

I smiled and said, "Good morning."

He said, "Good morning."

"How's it going?", I inquired.

"Great. Thanks..."

The dealer took his two green chips. He looked up at one of his friends.

"...Couldn't be better."

I couldn't help but smile from ear to ear. I wonder where you get those brown smoking jackets?

Interested in the power of covert hypnosis. Visit the and find out how you can learn this and a whole lot more.

Kevin Hogan
Author of the original,
Covert Hypnosis: Influencing Human Behavior