What Color is Most Persuasive?

There is a color that has an incredibly powerful effect on people at the nonconscious level. Want to know what it is?

Better...want to know what kind of motivation it's linked to?

(How's that for a sales and marketing advantage no one has proven for you before?!)

The Color Red Affects How People Function

The color red can affect how people function. Red means danger and commands us to stop in traffic. Researchers at the University of Rochester have now found that red also can keep us from performing our best on tests.

If test takers are aware of even a hint of red, performance on a test will be affected to a significant degree, say researchers at Rochester and the University of Munich.

The researchers' article in the February issue of the Journal of Experimental Psychology: General on the effect of red on intellectual performance reveals that color associations are so strong and embedded so deeply that people are predisposed to certain reactions when they see red.

Andrew J. Elliot, lead author and professor of psychology at the University of Rochester, and his co-authors found that when people see even a flash of red before being tested, they associate the color with mistakes and failures. In turn, they do poorly on the test. Red, of course, is traditionally associated with marking errors on school papers.

"Color clearly has aesthetic value, but it can also carry specific meaning and convey specific information," says Elliot. "Our study of avoidance motivation is part and parcel of that."

The Study of Avoidance Motivation

Four experiments demonstrated that the brief perception of red prior to an important test--such as an IQ test or a major exam--actually impaired performance. Two further experiments also established the link between red and avoidance motivation when task choice and psychophysiological measures were applied.

The findings show that "care must be taken in how red is used in achievement contexts," the researchers reported, "and illustrate how color can act as a subtle environmental cue that has important influences on behavior."

Elliot and his colleagues didn't use just any color of red. He assessed the colors using guidelines for hue, saturation, and brightness, and purchased a high-quality printer and a spectrophotometer for the research. He was stunned to learn that results from earlier work on color psychology by others didn't control for saturation and brightness.

The article's hypothesis is based on the idea that color can evoke motivation and have an effect without the subject being aware of it.

"It leads people to do worse without their knowledge," says Elliot, when it comes to academic achievement. In one of the six tests given, for example, people were allowed a choice of questions to answer. Most of them chose to answer the easiest question, a classic example of how to avoid failure.

The researchers believe that "color carries different meanings in different contexts." If the context changes, the implications do, too. Elliot's next study will focus on physical attractiveness.

Co-authors of the article in the Journal of Experimental Psychology: General, a publication of the American Psychological Association, are Arlen C. Moller and Ron Friedman, graduate students in the Department of Clinical and Social Sciences in Psychology at the University of Rochester, and Markus A. Maier and Jörg Meinhardt at the University of Munich. The work was funded by a grant from the William T. Grant Foundation, and a Friedrich Wilhelm Bassel Award from the Alexander von Humboldt Foundation to Andrew Elliot.

7 Powerful Frames to Paint Your Selling Picture in (part 2)

Please go to 7 Powerful Frames to Paint Your Selling Picture In, Part 1 for the first part of this article.

5. How the Enemy Makes A Sale for You
When it seems that there is no competitive edge to your product or service, you can utilize a genetic predisposition that was alluded to in the topic above. You can assist in creating an enemy to bind people together. The Internal Revenue Service is an enemy that has been able to bind the thoughts of the public together. This has been done by our elected officials so we will vote for them. The enemy can be "good" or "evil." Appearances of good and evil are in the eyes of the beholder, of course. Mc Donald's doesn't like Burger King. Microsoft doesn't like Netscape.

KEY. Create or identify an enemy that needs to be fought and then define how you, or, your product or service will help in the fight against the common enemy. An enemy can be a person, a group, a nation, or a non-living thing, like drugs, cigarettes, associations, churches, newspapers, etc.

How do you utilize this principle of genetics in your favor? President Clinton, in the wake of the Paula Jones/Monica Lewinsky hearings was able to take focus off of himself by finding a common enemy of almost all Americans, Saddam Hussein. The strategy of "talking war" was brilliant as it bound the nation as it did seven years earlier in the Bush administration. The real threat of biological weapons in the hands of Iraq was enough to take Clinton/Lewinsky off of the front page of the newspaper and put Hussein, UN Inspectors and talk of war on the front pages. This created a new perspective in the public's thinking about the significance of the Jones/Lewinsky scandals.

Bill Clinton did a good job of making Saddam Hussein a common enemy.

Creating or identifying a common enemy is an excellent tool for building rapport and increasing compliance. If you can assist your customer to become frustrated with the status quo, his likely future, the success of his competitors, he is more likely to act in a positive manner on your request for his compliance.

The concept of using anger, disgust, fear, hatred and negative emotions in effective selling and marketing is as old as monetary exchange. For years we have seen commercials about how disgusting roaches are to have in the house. We spend billions on security systems every year in America, but only once the customer has experienced through future pacing or in actual case history of his security being violated. People will purchase products to relieve pain, reduce anxiety, be less depressed...and these products go far beyond medications! Some people buy magazines, books, CD's, computer games, internet services, cars, houses, groceries, all to reduce negative emotions.

6. The Have's and The Have Not's...Have or have not got Control
"Money doesn't bring you happiness."
"People care too much about money."
"Money isn't important."
"I don't need things."
"I don't like being around all those control freaks."
"All I need to be happy is..."

When you are selling, you pace the client's actions and beliefs, but, also realize that he is only human and therefore programmed like most other humans. Your customer will often state something that he really doesn't believe, because, he wishes that what he was saying was true.

What are the facts about control, having, and happiness? How do these biological truths relate to your selling your products and services?

KEY. Control: The more you have, the healthier you are. Control is what keeps you focused and aware. People who experience a great deal of control in their lives tend to be healthier. When people feel in control or they feel your product or service will put them in control they are likely to buy from you now.

If your customer is to succeed in life and move up the ladder of success and survival, he needs problems, the ability to solve them and the victories that come from defeating his problems. Control is analogous to personal power. Personal power is the ability to take action and achieve. The ability to meet life's challenges head on and win is not only useful in raising self esteem and self efficacy but also the general health of your client!

If your product or service will give your customer more control in his life and she realizes it, then she will buy your product. PERIOD. Without control people become hopeless. When people become hopeless you are once again able to help your customer. If your product or service can generate hope, you give new life to your customer...literally. If your customer sincerely believes that your product or service can help him, then you can literally help him change his life.

KEY. We need a significant amount of control for happiness. If you can paint a clear picture of how you can help the other person regain control in some area of his life or business, he will buy anything from you.

7. Selling Testosterone
Men who are rich in testosterone often find themselves in great trouble or achieving great success. Testosterone inspires confidence and aggression. Most entrepreneurial types tend to be high in testosterone and tend to be confident of their ability to achieve in business and life. Knowing this allows you to pull a useful mind string. Appealing to the core urges of a man in some manner is useful in awakening his confidence and "go for it" attitudes.

KEY. Help your client re-experience past victories in any aspect of life and you will probably succeed in creating a "testosterone rush." Linking your product to this rush, will enhance the probability of compliance.

Testosterone is tied to "winning" in men. An excellent manner of instilling a testosterone rush into men is to have them recount a story of a time when they overcame the odds and "won." This normally creates a testosterone surge in men and builds confidence. By successfully linking this internal state to your product or service you almost assure yourself of making a sale.

BONUS:
8. See You at the Top
One of my all time favorite self development books is See You at the Top by Zig Ziglar. When Zig wrote this book he had little if any idea that the book would go on to sell 1.5 million copies. Zig could have predicted such an outcome had he known the genetic draw of humans to gravitate toward leaders in a group. Not only do we want to be like the leader in a group, we want to be liked by the leader in a group.

The higher up the ladder a person climbs, the more "friends" a person has. Now, it should be noted that these friends may be "fair weather friends," but clearly those who wish to consider themselves friends of the leaders in groups are far greater than those who dwell near the bottom of the societal ladders. Therefore you have an opportunity to appeal to an individual's pre-programmed desire to first be at the top of the ladder and second, to be friends of the person at the top of the (or "a") ladder.

You may have the opportunity to share with your customer that if he moves up the ladder in his group that his health will improve. Recent research shows that those who are higher up the "ladder" have less hypertension. Health benefits are going to be a good justification for any action in the 21st century and this is one that is truly worth noting when it ties in with your products and services.

KEY. People want to either be at the top, be seen with the people on top or be given hope that they may be able to make it to the top. Your product or service should somehow be able to help your client up the ladder.

Imagine how powerful you would be if you actually knew all the persuasion tactics in existence. What would you do? How would you influence others? What would you want?

Science of Influence CD Set Part II Volumes 13-24

with Kevin Hogan, Psy.D.

Persuasion tactics are very specific pieces of the persuasion pie. There are 59 tactics that can be utilized in the persuasion process and they are ALL detailed here for you. No one on the planet has ever released a program containing every tactic of influence and persuasion. They are here for the first time.

You will:

• Conquer Your Market
• Motivate Your Clients
• Profit in Surprising Ways From Your New Knowledge

This program breaks new ground in persuasion.

100% Legal!

• Eliminate the "call back for approval."
• Eliminate "buyers remorse."
• Eliminate, "I'll think about it."
• Eliminate your competition.

Learn more about advanced influence techniques

• Biography •• Body Language • • Catalog/Store •• Tinnitus •• Influence/Persuasion ••o

• Need a Speaker? • Appearances

7 Powerful Frames to Paint Your Selling Picture In (part 1)

This information is not for the faint of heart. Here we share concepts, tips and techniques that are held closely to the vest by the masters of influence.

In our continuing study of what determines why people buy and why they decide to do the things they do, we have learned that all is not logical and rational in the real world. This article will give you 7 brand new key insights and frames in which to paint your selling pictures.

I guarantee no one has ever shared this information with you!

1. The Best of Times...The Worst of Times:
Are you Selling Security or Adventure? It only makes all the difference in the world...
When times are relatively good, on average, we are biologically programmed to venture out and increase risk and adventure in our lives. When times are bad, on average, we are likely to be much more conservative.

When participating in the sales process it is very useful to know whether your client (and the economy in general) is going through good times or bad. If she is going through good times you can appeal to her desire to experiment, her need to expand her horizons and explore. If she is going through bad times, you need show how your products will allow her to meet her conservative needs. The emotional appeal of your product is very important in determining whether you will make the sale or not. People will justify their purchase logically, but first need to fit the product into their emotional filters.

KEY. Appeal to your customer's need to take risks and participate in adventure in good times. When experiencing bad times, appeal to your clients needs of security and safety.

Does the economy allow you to appeal to their sense of adventure?

Should they be taking the plunge or being conservative?

It's up to you to find out from your customer!

2. Your Appeal Should be to the Many, not Just the One
Our genes do not simply generate the tendency for us to survive and care for the self, but they virtually command and carry out a powerful compulsion to care for our children and the larger groups that we are part of. In fact, almost all of our genetic make-ups are so designed that we will help the larger groups we are part of survive before they will save themselves. (You witnessed this in all too vivid a fashion on 9/11/01.)

Not only is that an altruistic act, it is part of most people's genetic programming. The compulsion to care for others in our group is very powerful. Almost all people are pre-programmed to act in the best interests of the following:

• Themselves
• The Family
• The Group
• Society
• God

What kind of group might your customer belong to?

What about family?

Your appeal should be to the many, not just the one.

The big mistake that salespeople make is that they only appeal to the customer's best interest when they should be appealing to the customer's interest in how your product will help his family, his employees, his civic groups and church organization, society as a whole and even God. There is an old Mc Donald's commercial that illustrates how to appeal to the greater genetic needs. The theme song, "You deserve a break today, so get up and get away, to Mc Donalds..." plays in the background. The image is that of a man who has had a long day at work and the theme initially plays to his deserving a break. The genetic motivator however is not self-satisfaction. The motivator is when you see Dad and Mom and the kids all driving off to Mc Donald's together.

KEY. What a person may not be able to justify for himself can often be justified if it becomes obvious that it benefits our family, or society, or the group with which we belong.

3. Who Your Customer Wants to Be Like
In all species, including humankind, the masses are compelled to be like the leader of the group(s). Your appeal to your customer therefore, should in part be one of installing the desire to be like the leaders in his or her field. This could mean being a better parent, a better employee, a better supervisor. Your job is to show how your products and services help your customer be more like the leader(s) of the group(s) he is most intimately linked to. In general, we imitate our leader's behavior. As a sales person, we therefore want to show how using our products will make the customer more like the leaders.

4. Positive Attitude? Here's the Truth for Salespeople
Research completed last year reveals that projecting a positive attitude is not nearly as helpful to the self when contrasted with the impact that it has on others. When your customer sees your positive attitude it gives them optimism and encouragement that you are a good person to be with and buy from. "Generating" a "positive attitude" is very important to sales success, because it improves the relationship you have with others. Not feeling positive? Be the actor playing the role. Stay focused, eyes on the target and reap the rewards!

Let's be honest though: Generating a positive attitude for one day because you are down and out due to the taxman, a fight with the kids or a spat with the in laws is one thing. Generating a positive attitude because you are not able to truly be happy with what your life work is, is quite another.

You can only work off your reserves for so long before you need to do what is right for YOU and YOUR LIFE. Don't sell something or be involved in a company that doesn't get your juices flowing for any longer than is absolutely necessary. Find work that you would do for free! That's usually the work you ultimately get paid the most for.

To Be Continued...

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Scripts: What Works?

Most work at one specific time. When?

Quick story:

Went to Lenscrafters in Burnsville Center near my home. Vision "white" and "foggy" in right eye. Told her that everything was cloudy. The "doctor" completed her exam on my eyes. Said "healthy eyes," gave me a prescription and off I went with glasses. The script was useless. Glasses did no good...at all. By Wednesday no change w/ or w/o the glasses on.

Went to my regular real eye doctor, Dr. Ottenstrauer in Eagan, for a real examination. Told him the same thing I told the "doc" at Lenscrafters. He looked concerned...focused. Immediately he found the cataract on my "lens" in my right eye. Surgery required in a few months. No glasses prescription necessary. "Use readers you can get from Target. Your script will likely be different after surgery..."

Lenscrafters only cared about making the sale. My real doc cared about my eyes. I returned my glasses to Lenscrafters and gently suggested the "doc" take the eye exam more seriously. Cataracts: Number one cause of blindness. I asked my real doc if cataracts were hard to see in the examination. "Not this one..."

Sure. I got ripped off in more than one way but what does that have to do with scripts?

Everything. You see, Lenscrafters has the same goal for every customer and it isn't to have me become a loyal customer. It is to sell me a pair or two of glasses when I walk in the door. If the goal was to manage the health of my eyes and sell me a pair of glasses IF I needed them and not a surgery that would save my right eye from going blind, a different experience would have happened. It's their script....

Unfortunately people can't use the same script over and over. Long term, they don't work.

Why don't sales scripts, therapy scripts or any other kind of scripts work after the first few weeks? ( With the notable exception of a script/screenplay...)

In the theater each person has a set of lines within a script for an entire play. The play has the same context and same tone every time it is performed. The same exact lines are said in every play. It is 100% scripted. Each scene is blocked out. All the characters do and say the same thing every night.

If you say the same words to everyone you talk to... you take that person out of the equation and they know it. They feel it. They respond precisely as they should.

Click.

Scripted words will get a response from a very small percentage of the people you come into contact with. To be sure, quite a number might say "yes" today but they will not fulfill their part of the deal as soon as they are out of your presence. This is true in all human interaction. Therapy, management, selling, dating.

Why?

You obligated them to act without taking into consideration WHO they are.

No empathy = no true commitment.

Say a bunch of words that someone else wrote and you treat each person like an irrelevant piece of baggage.

Managers, salespeople, maybe some therapists think that scripts are useful. They aren't. Yes, on day one, they provide a framework for learning. From day two forward they teach your people to treat other people like luggage. Any success with a script will be very short lived.

The person on the other end doesn't know the lines...well O.K., they know one line...

"No."

Even when they are twisted into a "yes." The answer will be "no" when they are off the phone, out of the house or have escaped from the office.

I have a confession.

A million years ago, I wrote scripts for salespeople.

I also wrote scripts for hypnotherapists.

Both ideas were big mistakes. Skeletons in my closet.

Oh, they were "awesome." They read well. They sounded great to others who weren't the customer or client. They had cool metaphors, great stories, perfect leverage points. They had everything except for someone who cared about the other person...which after a period of time... I finally realized was the first key to success.

I repented and saw the errors of my ways. The results were predictable. Like every other great script writer, they started out very good and soon deteriorated. They always do. Guilt replaced the boredom that replaced enthusiasm in the mouths of those uttering words...taking the only human element out... of the scripts.

So what DO you DO?

Think: Empathy. Feeling. What do THEY want. Why? What kinds of things are important to them or need to be important to them! What would be fun for them. What might they like?

Requirement: Discovery. Curiosity. Empathy. Sincere interest that will sell you forever. Because they are buying you first and your service much later.

Then you need a Play Book.

A play book is what the coach pulls out for each down of the game. Depending on the location on the football field, whether winning or losing, by how many points and how much time is left on the clock the choice of plays narrows to a few excellent options.

A play book is a set of templates of plans that you would like to execute. Depending on the other person's response the actual play will vary a great deal from usage to usage. Sometimes a long touchdown will be the result. Other times a 5 yard loss.

One thing is certain if the ball were handed off to the running back to the hit hole where the Guard was and Ray Lewis is the next human in sight, it would be wise to abandon any "script" and *think!*

Thus...a playbook. A set of templates, designs, actions and response and responses to actions.

The baseball manager knows whether the hitter hits right handed or left handed pitching better or worse and will bring in the best pitcher for the job. The results will vary but knowing the variables, knowing the quality of the players you face, their strengths and weaknesses, knowing what to do in each situation is what makes a great manager.

In business, a lot of managers run from a "script." That's why they stink.

Good managers have dozens of templates that adjust to each situation. Excellence. The same is true of all great salespeople, speakers, therapists.

You can't teach improvisation from a script. You teach it by teaching the person the various outcomes that will happen in different situations and settings. Improvisational ability is one of the qualities of charisma.

Sounds like a lot of work. A lot of time. At first it is...then you have so many successful clients and customers you don't have time to fail anymore. And that is one of the great differences between success and failure.

It will literally change your life.

Get your Free subscription to Coffee with Kevin Hogan. Learn the latest in persuasion, selling, body language, mind/body and have fun while you do. It's all free!! Go to www.kevinhogan.com for more information.

INFLUENCING MINDS THROUGH STORIES

What's your story?

How One aspect of Covert Hypnosis Elegantly Persuades

December 1991.

It's a rare moment when I can be glued to the television watching an 80-year-old man talk to a 50-year-old man...I am a stimulus nut. I like to listen to The Beatles while I watch E!'s Brooke Burke tour me through Ibiza... while I am creating the next chapter for my next book. If there are a couple of source books on the coffee table open for documenting my ideas, I have almost enough stimulus to keep me producing 'til 3A.M...

...but on this night some 10 years ago, the channel landed on a television show called, "The Power of Myth with Joseph Campbell, interviewed by Bill Moyers."

"We are drawn to the Hero's Journey," Campbell said. (Readers Digest of Hero's Journey: Someone who could be anyone, goes away, finds enlightenment -- Moses, Jesus, Paul, Buddha--and comes home to save his people.) Campbell pointed out that certain myths are common to every culture and universal in appeal. I learned so much that night. After studying the Bible and other sacred literature for most of my life, a light went on inside of my head. I finally realized that these stories are common to dozens of cultures around the world. I knew that of course, but what I didn't understand was what that really meant. The stories were written to help create meaning for the lives of the many. More: Look how successful they have been!!

The insights I gained from Joseph Campbell would change how I perceived individuals and cultures and their beliefs for the remainder of my life. People's personal stories and the stories of those they admired/worshipped became critical to gaining insight into the human mind. This triggered a life long fascination with understanding how these stories are filed in the brain, how you can change impoverished stories and how you can help more people take the Hero's Journey so they can become the hero of their own life.

It seemed to me virtually everyone could participate in their own Hero's Journey.

How? One thing was for sure: The craving the human brain has for the Journey makes it something that must be driven from an evolutionary standpoint. Specifically, the desire of curiosity and the drive to learn. Meaning in life is adaptive from a human survival perspective and I believed that this could create great change for people IF you could get them to believe that they were worthy of great things in their life.

To the point of today though, how can YOU utilize narrative to elegantly persuade...to covertly create change in the unconscious minds of people...now?

The answer is in some respects simple and other respects difficult.

On one level, I have always been amazed that people scoff at scientific research and still believe nonsense that is a total fiction even after given overwhelming evidence to the contrary. (This is the Law of Consistency, according to my book, Psychology of Persuasion). My personal philosophy is one of personal evolution. Each day learn more, apply more that you learn, and discover the best possible strategies for X that exist with current knowledge.

Most people don't understand and they don't believe statistics when compared with a good story. I could share irrefutable statistics with a group of cigarette smokers that research proves smoking cigarettes will ultimately kill them and those around them in greater percentage than nonsmokers, BUT when I tell a persuasive story of ONE person living to 100 who smoked cigarettes her entire life, the group is utterly convinced that smoking isn't bad and that the research is "crying wolf."

If you have a scientific mind, this probably makes you grate your teeth. Don't let it. Instead, start telling stories. People want to hear stories. It's how they think and believe. It's what they believe. Statistics are somewhat complicated and take deep thought sometimes. A brilliantly told story immediately clicks in to the brain and becomes truth. People don't have good recall of facts but they can at least in part remember a story.

But what kind of stories? Most people tell stories that are incredibly boring. How do you tell a story that will be persuasive and create change in the minds of others?

People identify with certain stories and how the story teller (the salesman, the speaker, the leader, the manager, the therapist, the teacher) tells them. If the story teller brags about her greatness, the listeners turn her off. If the story teller shows how her solutions are ingenious, the listeners turn her off.

The first of seven keys to telling a persuasion packed story which you want believed is to be certain that you have identified who you are. What are you going to say that will cause me to want to listen to you in the first place and believe you in the second place? This seems to be an easy point...at first glance, but in reality it isn't easy at all. Everyday people are bombarded with thousands of messages, especially in the form of advertising, all asking for belief and compliance. We believe some and act on some of those we believe.

Getting someone to listen to you is no easy thing. Most people are thinking of their responses, their resistance's, their objections as they listen to you talk. The truly great story eliminates the need to object and resist.

I start almost every presentation or seminar I give with a story. It usually will be one with humor in it. Never a joke. But always humor...lots of it. I might tell the story about how I did the body language assessment of Bill Clinton and Monica Lewinsky for the New York Post. In a different setting, I might discuss how Al Gore lost the election by misusing his body language in the third debate with George Bush. I might tell the story of when I met the Princess. The stories are memorable and have great humor. I'm not the star. I'm secondary to the event. There is no arrogance about the story teller, I'm just like my listener and happily surprised to be playing an important role in the scheme of analyzing national events for the media or meeting someone particularly exciting.

Woven into these stories... you learn not only about the national figures but you learn self revelations from myself. I explain that I'm a conservative who actually liked Bill Clinton. You learn all kinds of tidbits about me, most of which are non-threatening, but enough to stimulate some emotions about what I'm communicating about. In all of my opening stories at a seminar you learn in a very covert fashion that your story teller (trainer/speaker/seminar leader...me) is feeling excited about being on television or radio (just like you would be), has a great deal of expertise based on the story itself, is not arrogant or pompous (huge turn off for listeners), is funny (massive laughter experienced in audience), seeks no harm and only good for everyone involved while having a playful demeanor that is fun.

This all comes through in the telling of the first story with several very short "asides." Just how to do that and helping you discover the other six keys of persuading with narrative will be dealt with more in future E-zine's.

For now, realize that a well told story is powerful in change potential. A poorly told story is guaranteed to lose clients, lose sales and cost you enormously. Watch the stories that inspire and excite you. Look at the communications you receive that cause you to take action. Discover what changes you and then you will begin to have a hint at what might change others as well.

That reminds me of a story.

January 1999

Morning in Las Vegas. I was at the Venetian. About 11AM I go downstairs to the casino to play some Pai Gow Poker. I sit down at 3rd base and look up to see two stunning women standing around the chair at first base of my table. Both were wearing form fitting white t-shirts and white pants. (Not that I noticed.)

I looked at my cards and my first hands were likely to be losers. I placed them and happened to look back up over toward first base. Now sitting at first base between the Girls of Playboy was the man who played "Mini Me" in Austin Powers. He was wearing a brown smoking jacket and I remember how odd looking it was to see someone especially Mini Me in a smoking jacket in a casino... Then I smiled and realized that I was no one to question Mini Me's taste in clothing. The two Girls of Playboy massaged his back while the dealer scooped up my green chip.

I smiled and said, "Good morning."

He said, "Good morning."

"How's it going?", I inquired.

"Great. Thanks..."

The dealer took his two green chips. He looked up at one of his friends.

"...Couldn't be better."

I couldn't help but smile from ear to ear. I wonder where you get those brown smoking jackets?

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Hypnosis: The Final Solution for Weight Loss? (Part 2)

During chronic stress, however, the system does not turn off, and glucocorticoids, which were formerly inhibitory, have an over-riding excitatory effect on brain stress networks. Glucocorticoids in the system remain elevated, maintaining high levels of corticotropin releasing factor, which in turn regulates adrenocorticotropin; both key inciting hormones in the chronic stress response system. This creates a positive feedback loop between the stress systems of the body and brain.

From their studies, the researchers concluded that rats with chronically elevated glucocorticoids developed pleasure-seeking/or compulsive behaviors, which included drinking sucrose (rather than saccharine), eating lard, running on the wheel and taking a drug. They then observed changes that took place in the stress response system in the aftermath of eating the comfort food - an increase in abdominal fat and an end to corticotropin releasing factor and adrenocorticotropin secretion. They also observed an inverse relationship between abdominal fat and the expression of genes in the motor zone of the hypothalamus, where the stress response is initiated.

"This seems to be the body's way of telling the brain, 'It's ok, you can relax, you're refueled with high-energy food,'" says Pecoraro. The message is clearly being transmitted in the middle-aged man or woman with a gut. "This body type represents the classic distribution of fat from stress." The new model may explain why losing weight is notoriously difficult, he says. Losing weight is literally stressful, which makes a person feel anxious, and stress hormones make a person crave high energy foods, which blunt the feelings of stress and make one feel better.

The Dateline Weight Loss Challenge Results

The competitors:

• Weight Watchers
• Slim Fast
• Atkins diet
• Extreme exercise
• Hypnosis
• Jorge Cruise weight-loss program

The participant with the most impressive record was Marc, a pastry chef, who used hypnosis to lose 13 pounds in a single week. You can read the complete article here: MSNBC

With this program, Dateline demonstrated hypnosis and hypnotherapy to the public. It was a terrific way for people to see the powerful and effective ways that hypnosis can help program your mind for success.

Other results:

Lynne - extreme exercise and a daily 1,300-calorie diet.
Her weight did not change in three months.

Mark "Gio" - used the Slim Fast diet
After 1 week on Slim Fast "Gio" gained 3 pounds.

Kathy - did Weight Watchers, stayed under 20 points/day
Lost 4.8 pounds in one week ("I starved all week.")

Eleanor - at 300 pounds used an 8 min. weight workout
Eleanor lost three pounds in the first week.

Rick - followed the Atkins low-carb diet. Also exercise
Lost 13 pounds

Marc, using hypnosis, reported that he did not suffer while dieting. He was happy. He felt good and it happened naturally.

After 3 months...

Kathy... lost 18 pounds.

Eleanor... lost 24 pounds.

Lynne... lost 14 pounds

Marc... lost 40 pounds
(And didn't suffer during that time.)

Marc reports that he's very happy with the hypnotist. He's motivated and doesn't feel like anything is holding him back. He now enjoys exercising and has developed a greater love for healthy, nutritious food. In fact, he says he wants to, rather than feeling he ought to. All he wants now is healthy food, he says.

Dateline presented an objective look at the different weight loss methods available to the public today. It was very interesting how hypnosis was demonstrated to be effective and fast. Hypnosis is painlessm, and effective in programming the mind to feel good and desire naturally good foods and healthy diet and lifestyle.