Covert Hypnosis and Control

The Have’s and The Have Not’s…Have or have not got Control

“Money doesn’t bring you happiness.”
“People care too much about money.”
“Money isn’t important.”
“I don’t need things.”
“I don’t like being around all those control freaks.”
“All I need to be happy is…”

When you are persuading, you pace the client’s actions and beliefs, but, also realize that he is only human and therefore programmed like most other humans. Your customer will often state something that he really doesn’t believe, because, he wishes that what he was saying was true.

Rationalization is psychologically required in humans. People must create an internal resonance between their behaviors and their beliefs.

The person who just went bankrupt, must say, “money isn’t everything.”

What are the facts about control, having, and happiness?

How do these biological truths relate to your influencing others or selling your products and services?

KEY. Control: The more you perceive you have, the healthier you are likely to be. Control is what keeps you focused and aware. People who experience a great deal of control in their lives tend to be healthier. When people feel in control or they feel your product or service will put them in control they are likely to buy from you… now.

If your customer is to succeed in life and move up the ladder of success and survival, he needs problems, the ability to solve them and the victories that come from defeating his problems. Control is analogous to personal power. Personal power is the ability to take action and achieve. The ability to meet life’s challenges head on and win is not only useful in raising self esteem and self efficacy but also the general health of your client!

If your product or service will give your customer more control in his life and she realizes it, then she will buy your product. PERIOD. Without control people become hopeless. When people become hopeless you are once again able to help your customer. If your product or service can generate hope, you give new life to your customer…literally. If your customer sincerely believes that your product or service can help him, then you can literally help him change his life.

KEY. People need a significant amount of control to experience happiness. If you can paint a clear picture of how you can help the other person regain control in some area of his life or business, he will be your customer forever.